Search

VISUAL-ANTHROPOLOGICAL ANALYSIS OF PHOTOS // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2017. Issue 1 (11). P. 104-117

The academic discipline “Methodological bases of visual anthropology” is taught in the Philosophy faculty of the Tomsk State University for master’s degree students in the direction of “sociology” from 2012. Master students acquire the skill of system theoretical explication of anthropological meanings contained in the photographic image, as part of the study of this discipline. They demonstrate their competence in this area in the respective thematic essays devoted to the conceptual interpretation of photo selected by them. Here are some work of master student in sociology, devoted to the analysis of the photographic image from the perspective of visual anthropology.

Keywords: photography, visual anthropology, analysis of images

AXIOLOGICAL COMPONENT IN THE STRUCTURE OF VISUAL IMAGES OF THE URBAN ENVIRONMENT // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2022. Issue 1 (31). P. 75-89

The article is dedicated to the possibilities of studying the axiological attitude towards the urban environment on the basis of user-generated content in social networks. The visual image of the city in the context of digital footprints is considered to be a cognitive model of the urban environment, which reflects interpretative and projective constructions – subjective ideas about the environment loci that become adopted “places” and express certain axiological attitudes and expectations of individuals. The article shows that the content of social networks implements, first of all, a communicative function – between users, and between them and the city itself. Interpersonal communication and communication with the city are conditions for constructing personal identity and for the city existence and change. The city exists, in particular, as an urban identity, in forms of adopted places of urban space. The described tendency of the urban environment appropriation is quite clearly expressed in the visual materials of urban communities, which appear as a new and significant phenomenon. The analysis of user-generated content in social networks shows that photographs poorly represent the city dwellers’ vital values of everyday life, but they express their existential needs. The dominant value-semantic meaning of the urban environment is its ability to be developed and appropriated by a person

Keywords: city image, axiological analysis, urban environment, social networks