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PROJECT IMAGES OF THE CITY AND TECHNOLOGY: FOUNDATION OF UNITY OF THE TWO SOCIAL AND CULTURAL PHENOMENA // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2014. Issue 1 (1). P. 61-77

The author discusses the basis of isomorphism of urban and technological systems relying on the fact of congruence of the morphological structure of the city and the type of technology. The main thesis is the assertion that every type of city is characterised by a certain way of life, by the type of technology used, and by everyday life things. The article gives a distinction of three types of things: the pre-industrial thing, the industrial thing, and the virtual thing – the image. Project as a cognitive structure of a possible life has different shapes: mythological, scientific, ideological and virtual – in the form of an image.

Keywords: project images, thing, image, city, technology

METHODOLOGICAL STRATEGIES AND CONCEPTS OF CITY ANTHROPOLOGY // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2019. Issue 3 (21). P. 254-267

The report discusses methodological tools for overcoming the extremes of the positivist and hermeneutic strategies for studying the city. Attention is drawn to individual differences between cities and urban life phenomena. The possibilities and subject areas of typology, phenomenology, topology as conceptual approaches to studying the individuality of cities are analyzed. The author introduces the concepts of studying the individuality of cities: topoi of the urban environment, everyday practices of citizens, the habitus of the city. It is shown that in the topological perspective the city looks like a “puzzle” of vital worlds, as a composition of qualitatively defined places – topoi. The concept of everyday practices of citizens is considered as a connecting link, a medium between the structure of the city and the meanings of its inhabitants. The methodological idea of the city habitus is to bring together different aspects of city life into a single model, showing their interdependence: gestalts, narratives, production and consumption practices, economic trends, cultural schematizations. The report substantiates the value of the concept ‘city habitus’, explores the observed circumstances of the city habitus existence and the conditions for its formation.

Keywords: image of city, topos of city life, everyday practices, types of cities, city habitus

AXIOLOGICAL COMPONENT IN THE STRUCTURE OF VISUAL IMAGES OF THE URBAN ENVIRONMENT // ΠΡΑΞΗMΑ. Journal of Visual Semiotics. 2022. Issue 1 (31). P. 75-89

The article is dedicated to the possibilities of studying the axiological attitude towards the urban environment on the basis of user-generated content in social networks. The visual image of the city in the context of digital footprints is considered to be a cognitive model of the urban environment, which reflects interpretative and projective constructions – subjective ideas about the environment loci that become adopted “places” and express certain axiological attitudes and expectations of individuals. The article shows that the content of social networks implements, first of all, a communicative function – between users, and between them and the city itself. Interpersonal communication and communication with the city are conditions for constructing personal identity and for the city existence and change. The city exists, in particular, as an urban identity, in forms of adopted places of urban space. The described tendency of the urban environment appropriation is quite clearly expressed in the visual materials of urban communities, which appear as a new and significant phenomenon. The analysis of user-generated content in social networks shows that photographs poorly represent the city dwellers’ vital values of everyday life, but they express their existential needs. The dominant value-semantic meaning of the urban environment is its ability to be developed and appropriated by a person

Keywords: city image, axiological analysis, urban environment, social networks