COLORISTIC CULTURE AND REALITY OF THE MODERN CITY: FROM THE THEORETICAL BASIS TO THE PRACTICAL EMBODIMENT
DOI: 10.23951/2312-7899-2020-1-161-173
This study is devoted to a review of theoretical foundations and concepts in the field of the use of color as an important visual component of the urban environment, as an integral part of any physical form. Color has a significant impact on the person’s emotional perception of space. Also, through color, the human mind actualizes many associative chains, which influence the process of identifying a place, cultural affiliation, etc. The concept of coloristic culture is described, and the main objects and phenomena associated with this concept are identified. Coloristic culture currently carries a certain aspect of binarity. On the one hand, there is an influence of international culture, which forms supranational tendencies in the field of coloristics and, ideally, the action of which should be aimed at the realization of universal human values. On the other hand, the importance of regional culture and its manifestations, including in the field of color, is increasing. It contributes to the deep processes of “rooting” of a person through internal identification of himself / herself with a particular culture, region, place. The rapid growth of cities, the proximity of multi-temporal architectural objects on the same environmental site, the need to search for new techniques and tools in the urban navigation actualized the use of color as an effective means of harmonizing individual city formations and the city as a whole, as well as the means of orientation in a complicated city structure. The next step is to analyze the influence of theoretical concepts on the decision-making process in the field of coloristics of the city at the present time. How real is this process regulated, to what extent is it formed spontaneously, and doesn’t it lead to the significant professional influence? Changes in urban planning associated with the transition from the working out of master plans for the city development for a period of one or two decades to the elaboration of short-term master plans are analyzed. The possibilities of professional and unprofessional influence on the coloristic decisions of the modern city are reviewed. The complex and laborious process of working with historical coloristics is described. The third stage of research includes the description of phenomena and trends in the field of color and plastic, which are only gaining strength in their influence on the urban environment and require further theoretical reflection and forecasting. Examples of the use of new materials and technologies and their influence on the color of architectural objects are given. It is noted that if in the last century architecture was the compositionally dominant color carrier, now there is the possibility of forming a memorable coloristic image of the city through iconic paving and geoplastics, an active navigation system, and the use of landscaping elements with a variety of polychrome. The information content of color, its multitextuality make it an important tool of the “culture of real virtuality” in the information age of the world.
Keywords: city, urban space, urban environment, visual environment, color in architecture, modern architecture, experimental design.
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Issue: 1, 2020
Series of issue: Issue 1
Rubric: ARTICLES
Pages: 161 — 173
Downloads: 843