VISUALIZATION OF SYMBOLS EUTHANASIA IN MODERN MASS MEDIA
DOI: 10.23951/2312-7899-2017-1-66-75
Sociocultural transformations caused by the active development of convergent and biomedical technologies manifest themselves in changes in visual symbolism. The rapidly developing biomedical technologies have resulted to the fact that on the one side maintaining of the vital functions in a human can implemented for quite a long time, on the other side a person acquires a certain power over death and can choose the time, place and method of leaving the life. Because these technologies are connected with convergent technologies, they cover a wide range of spheres of a person life. This is the sociocultural transformation that is so obvious and unprecedented, it is impossible to overlook them. Bioethics become a sociocultural response to the biomedical technologies development. Bioethics is intended for protect the individual. So the changes in the symbolism are able to fix objectives of bioethics, that allows talk about designing of a desired future. In this regard, the reference to visualization of symbols euthanasia in modern mass media allows to achieve its goals in bioethics.
Keywords: biomedical technologies, bioethics, euthanasia, synergetic, attractor, sociocultural transformations
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