VISUAL SELECTION OF URBAN SPACE PERCEPTION
There is a problem of emotional fatigue of society in the modern city that was caused by plenty of visual information. In this paper author analyzes the characteristics of visual perception of urban environment: apathy, irritability, anger, scopophilia and phenomenon of the clipped look. Repressive advertisement makes some problems, which author proposes to solve by visual ecology.
Keywords: urban space, image, media, emotional fatigue, scopophilia, evolution of perception, visual aggression, advertisement, visual ecology
References:
Bolz 2011 – Bolz N. Theory of media. Translation into Russian. Moscow, 2011.
Lazarsfeld, Merton 2000 – Lazarsfeld P., Merton R. Mass Communication, Popular Taste, and Organized Social Action. Translation into Russian. Nazarov M. M. Mass communication in the modern world. Moscow, 2000.
McLuhan 2003 – McLuhan M. Understanding Media: The Extensions of Man. Translation into Russian by V. Nikolaev. Moscow, Zhukovsky, 2003.
Sontag 2013 – Sontag S. On Photography. Translation into Russian by V. Golyshev. Moscow, 2013.
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Issue: 1, 2015
Series of issue: Issue 3
Rubric: RESEARCH REPORTS
Pages: 56 — 59
Downloads: 1141