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| 1 | From the bioethics point of view, the implementation of a matching model and a match model for management under the conditions of goal competition in “markets without money” (Alvin Roth) is discussed. These conditions actualize the development of semiotic tools for management. The circumstances under which the creation of semiotic management is both wisdom, not embodied in methodological procedures, and craft, understood as a technology for replicating mastery, are clarified. A form combining wisdom and craft for semiotic diagnostics of social innovations is suggested. This form is referred to by the authors as projective consulting. The qualification of the proposed consulting as “projective” is an appeal to the fundamentals of projective geometry. The requirements of these fundamentals lead to a discussion of the axes which set the space of goal symbolizing. A modification of the Lotka-Volterra model receives the interpretation of a match between the competing symbolizations of goals, and allows to set an “axis of syntactics” to fix the pace of the code conversion of goals. Keywords: bioethics, matching, Lotka-Volterra model modification, projective consulting, “axis of syntactics” | 2004 | ||||