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| 1 | The semiotic analysis of local urban space on the example of the library “The Green Lamp” in Tomsk is made in this article. Motivation, goals, as well as the history of the visual construction process and transformation of a specific communicative locus on a big city scale are considered here. Such characteristics of the social space of the library-cafe, as dynamism, structural variability, creative style, orientation to personal comfort, cultural environment as a place for organizing events are shown in this article. This example allows to see how the personal initiative of the citizens can become the driving force of the real transformation of the urban space. This initiative gives life dynamics to the space of the city, forms comfort zones, constructs stylistically unique communicative loci in which a big city approaches the human format. Keywords: urban space, visual construction, microurbanism, communication, library-cafe, Tomsk | 1708 | ||||